Insight.

Turning real cultural understanding into actionable knowledge.

Our insights are actionable because they are real

We understand people. We understand culture. We will always bring the complete
human experience to create value and meaning for you. Everything we do and deliver is aimed at helping you ​take action and move forward.

Experts in cultural shifts and movements 

We analyze all key sociocultural shifts and movements to uncover new markets and possibilities for your business.

Experience Journey Mapping

Visualizing the customer journey to identify how and where to take your brand/service/product experience to the next level.

Future Opportunity Mapping

Identifying white spots and opportunities to make your brand grow and prosper.

Market mapping

Differentiating customer groups to make your brand activities relevant and to-the-point.

Cultural Exploration

Mapping out the cultural backdrop and changes in the market to uncover new possibilities for your brand.

Trend and Foresight

Understanding key strategic shifts that are shaping the future customer expectations on your arena.

Target Profiling

Identifying how your brand can connect with the everyday struggles and desires of your customers.

Brand X-Ray

Identifying the current brand position and how the brand can become more attractive in relation to the competition.

Future Product and Service Exploration

Making sure that new product and service concepts create value and meaning for future customers.

Future Forum

A cross brand and industry approach to explore future market shifts and how you can navigate them in a smart way.

We have been around

With three decades of human research, we know how to interpret people for the future.

We get our hands dirty

Constantly being out in the real world, keeps us updated in human everyday realities.

Our ears are to the ground

Our diverse community “The Crowd”consists of 30 000+ people across the Nordics.

Fredrik Öhrfelt
Managing Partner

Whether it’s understanding new snack habits or ora crash course in Nordic design… we will boost your customer experience to the next level.

Telia
Insight

Connected living – Telia’s future manual

As the Nordic leading telco and media company, Telia need to be on top of how consumer culture is developing over time, and what future consumers will demand. We help Telia staying in a thought-leading perspective.

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ICA
Insight

The grocery store for a multicultural society

ICA is Sweden’s leading grocery retailer driven by a vision to make life easier for consumers. In order to stay on top of the game, it is essential to keep track of changes in society and food habits.

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Car-sharing company
Insight
Strategy

Next level car sharing

The competitor landscape for a car-sharing company is not only other car-sharing companies, but all modes of transportation. Today mobility is becoming increasingly critical in urban areas all over the world.

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Spendrups
Innovation
Insight

Reclaiming beer as a natural meal drink

Beer has increasingly lost its place as a natural meal drink. This is the story how we helped Spendrups reclaim the folköl and put it back on the table.

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