We understand people and the culture that moves them. By analyzing key sociocultural shifts and movements, we translate real human insight into clear opportunities – new markets, practical decisions, and tools your team can act on today.
For us, AI is a value multiplier – not the destination. It connects depth with scale and helps us deliver higher-value outcomes by keeping the focus on what matters; understanding people, context, and future possibilities.
→ How we us AI to create value
Pinpoint where your experience wins so you can unlock the next level of growth.
Identify untapped opportunities and define clear actions to turn them into sustainable growth.
Focus your efforts on the customer segments that matter most, so every move is relevant and effective.
Decode emerging cultural signals to uncover new opportunities for your brand
Anticipate the shifts shaping customer expectations—and stay ahead of what’s coming next.
Understand what truly drives your customers: their needs, tensions, and desires – so you can connect in meaningful ways.
Reveal your brand’s true position and identify how to stand out and win against the competition.
Making sure that new product and service concepts create value and meaning for future customers.
Explore future market shifts through cross-industry perspectives, and define how to act on them with confidence.
With 30 years of human-centred business consulting, we turn real human needs into business strategies that drive measurable impact.
Data alone doesn’t create value, how you apply it does. We work side by side with your team to turn insight into action, grounded in your reality.
Everything we do is built to move you forward, enabling clear decisions, tangible outcomes, and meaningful organisational change.
By engaging young adults directly, Lantmännen uncovered insights now guiding how the brand connects with a new generation.
Read moreWith Aurora, Doro is bridging the digital divide for seniors – and Augur’s insight-driven strategy helped ensure a launch rooted in what really matters.
Read moreResearch* shows that 81% of young women in Sweden are affected physically & mentally by their menstruation.
Read moreThe past years, Telia Company has partnered with Augur on several trend reports, ranging from tomorrow’s enterprises to the future life of connected consumers. During the spring of 2024, we jointly explored a boiling hot topic - the future of digital security for enterprises and organizations.
Read moreAs an organization that always strives to keep an ear to the ground, Arla’s Swedish innovation team were looking for a future-facing approach to uncovering important shifts in their audiences’ everyday lives.
Read moreThe secret behind Husqvarna’s more than 330 years of innovative leadership lies in their ability to constantly reinvent their business. Their determination to explore and their bravery in pioneering have positioned the Husqvarna Group at the forefront for more than three centuries.
Read moreSwish started in 2012 as a cooperation between six of the largest banks in Sweden. Fast forward to 2024, Swedes make over two million payments per day in the Swish system. Augur applied a holistic approach to identify ways Swish could innovate to stay ahead.
Read moreNobia is the leading kitchen specialist in Europe, with prolific brands like HTH, Marbodal and Magnet. In spring 2022, Augur worked closely with B2B customers and our Nordic team to create an innovative CX vision.
Read moreAugur has an ongoing collaboration with Spendrups where we, prior to packaging redesigns for their beer brands, ensure that the new design will win on the shelf – embracing modernity, consumer relevance, and uniqueness.
Read moreArla's Swedish innovation team collaborated with Augur to explore future consumer needs, behaviors, and meal occasions, particularly among families. We detected early signals of change and a mindset shift away from the traditional three-meals-per-day norm.
Read moreTogether with ICA, we’ve embarked on various projects aimed at creating more relevant, healthy, and sustainable private label products that will make a meaningful impact in people’s lives.
Read moreOperation Smile, one of the largest surgical volunteer-based non-profits, revolutionized the accessibility of high-quality cleft surgery starting in 1982. For this project, Operation Smile partnered with Augur to explore new market potential and ensure that access to safe surgery remains a given not just today, but in the future as well.
Read moreValio is known as one of the most innovative dairy and food company in the world. It is a brand leader in Finland, well known also in Sweden and a major player in the international dairy ingredients market. To stay relevant in such fast moving category, Valio always has to be one step ahead – ensuring that they’re in line with (or even ahead) consumer trends and emerging needs.
Read moreAs the Nordic leading telco and media company, Telia need to be on top of how consumer culture is developing over time, and what future consumers will demand. We help Telia staying in a thought-leading perspective.
Read moreICA is Sweden’s leading grocery retailer driven by a vision to make life easier for consumers. In order to stay on top of the game, it is essential to keep track of changes in society and food habits.
Read moreThe competitor landscape for a car-sharing company is not only other car-sharing companies, but all modes of transportation. Today mobility is becoming increasingly critical in urban areas all over the world.
Read moreBeer has increasingly lost its place as a natural meal drink. This is the story how we helped Spendrups reclaim the folköl and put it back on the table.
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