The competitor landscape for a car-sharing company is not only other car-sharing companies, but all modes of transportation. Today mobility is becoming increasingly critical in urban areas all over the world.

Mobility – a complex ecosystem of vois, public transportation, taxis and driving your own car.  We helped a global a car-sharing company to elevate their offer to the next level by giving them knowledge of who their customer is and what their journeys look like. We needed to understand the customer’s daily lives to map out all of their transportation needs.

Experience map is the foundation 

The experience journey map we created was designed to look like a map of Stockholm and are used in the core of the innovation process for making improvements on service, customer experience and business value.