Let’s create the brilliant human-centric businesses of tomorrow.

Augur is the leading strategy and innovation agency in the Nordics. We help businesses grow by understanding and working with human experiences. We explore consumer culture, build brands, design customer experiences and develop new products and services.

Some clients we are working with right now are Socialstyrelsen, Barndiabetesfonden and Arla.

What’s going on

New Faces – Bold Moves

On the road with SJ EuroNight

Whether we’re probing online payment insights in Japan or conceptualizing a new functional smoothie… we are here to push ideas into action.

Insight

Turn real cultural understanding into meaningful impact

We will always bring the complete human experience to create real value for you.

Strategy

Long-term value through customer first strategy

Let us help you keep your business relevant in ever changing times.

Innovation

Push ideas to action for growth acceleration

We help ambitious organisations build an innovation minded culture to drive a positive market impact.

Recent work

Spendrups

Insight

Revitalizing Rebel Lager

Augur has an ongoing collaboration with Spendrups where we, prior to packaging redesigns for their beer brands, ensure that the new design will win on the shelf – embracing modernity, consumer relevance, and uniqueness.

Arla

Insight

Innovation

Exploring tomorrow’s meal occasions with Arla

Arla's Swedish innovation team collaborated with Augur to explore future consumer needs, behaviors, and meal occasions, particularly among families. We detected early signals of change and a mindset shift away from the traditional three-meals-per-day norm.

ICA

Insight

Innovation

Battling sugar through innovation

Together with ICA, we’ve embarked on various projects aimed at creating more relevant, healthy, and sustainable private label products that will make a meaningful impact in people’s lives.

Operation Smile

Insight

Strategy

A new way of giving

‍Operation Smile, one of the largest surgical volunteer-based non-profits, revolutionized the accessibility of high-quality cleft surgery starting in 1982. For this project, Operation Smile partnered with Augur to explore new market potential and ensure that access to safe surgery remains a given not just today, but in the future as well.