Let’s create the brilliant human-centric businesses of tomorrow.

Augur is the leading strategy and innovation agency in the Nordics. We help businesses grow by understanding and working with human experiences. We explore consumer culture, build brands, design customer experiences and develop new products and services.

Some clients we are working with right now are SJ, Spendrups and HBO.

What’s going on

Food and drink innovation

We’re strengthening our Nordic presence

Whether we’re probing online payment insights in Japan or conceptualizing a new functional smoothie… we are here to push ideas into action.

Insight

Turn real cultural understanding into meaningful impact

We will always bring the complete human experience to create real value for you.

Strategy

Long-term value through customer first strategy

Let us help you keep your business relevant in ever changing times.

Innovation

Push ideas to action for growth acceleration

We help ambitious organisations build an innovation minded culture to drive a positive market impact.

Recent work

Valio

Insight

Scouting for future food signals

Valio is known as one of the most innovative dairy and food company in the world. It is a brand leader in Finland, well known also in Sweden and a major player in the international dairy ingredients market. To stay relevant in such fast moving category, Valio always has to be one step ahead – ensuring that they’re in line with (or even ahead) consumer trends and emerging needs.

Electrolux

Strategy

Suprisingly sustainable

Electrolux is a leading global home appliance company that has shaped living for the better for more than 100 years. This is the story about how Electrolux partnered with Augur to equip home chefs with the inspiration and tools they need to choose sustainable eating.

Spendrups

Innovation

Insight

Reclaiming beer as a natural meal drink

Beer has increasingly lost its place as a natural meal drink. This is the story how we helped Spendrups reclaim the folköl and put it back on the table.