Let’s create the brilliant human-centric businesses of tomorrow.

Augur is the leading strategy and innovation agency in the Nordics. We help businesses grow by understanding and working with human experiences. We explore consumer culture, build brands, design customer experiences and develop new products and services.

Some clients we are working with right now are Spotify, Trygg Hansa and Socialstyrelsen.

What’s going on

New Faces – Bold Moves

On the road with SJ EuroNight

Whether we’re probing online payment insights in Japan or conceptualizing a new functional smoothie… we are here to push ideas into action.

Insight

Turn real cultural understanding into meaningful impact

We will always bring the complete human experience to create real value for you.

Strategy

Long-term value through customer first strategy

Let us help you keep your business relevant in ever changing times.

Innovation

Push ideas to action for growth acceleration

We help ambitious organisations build an innovation minded culture to drive a positive market impact.

Recent work

Nobia

Insight

Strategy

Innovation

A guiding light for B2B customer experience

Nobia is the leading kitchen specialist in Europe, with prolific brands like HTH, Marbodal and Magnet. In spring 2022, Augur worked closely with B2B customers and our Nordic team to create an innovative CX vision.

Spendrups

Insight

Revitalizing Rebel Lager

Augur has an ongoing collaboration with Spendrups where we, prior to packaging redesigns for their beer brands, ensure that the new design will win on the shelf – embracing modernity, consumer relevance, and uniqueness.

Arla

Insight

Innovation

Exploring tomorrow’s meal occasions with Arla

Arla's Swedish innovation team collaborated with Augur to explore future consumer needs, behaviors, and meal occasions, particularly among families. We detected early signals of change and a mindset shift away from the traditional three-meals-per-day norm.

ICA

Insight

Innovation

Battling sugar through innovation

Together with ICA, we’ve embarked on various projects aimed at creating more relevant, healthy, and sustainable private label products that will make a meaningful impact in people’s lives.