We are your human-centric business partner!

Augur goes beyond traditional management consulting. We drive growth by making businesses truly customer-centric. By decoding cultural change, we identify new opportunities, and turn them into brands, products, and services that outperform.
Right now, we’re helping PostNord, Essity and ICA shape what’s next.

What’s going on

All news
All news

Whether we’re probing online payment insights in Japan or conceptualizing a new functional smoothie… we are here to push ideas into action.

Insight

Turn real cultural understanding into actionable knowledge

We translate real human needs into real business value.

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Foresight

Foresight that drives growth

See beyond the horizon. We help you act on what’s next.

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Strategy

Long-term value through customer first strategy

Let us help you keep your business relevant in ever changing times.

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Innovation

Turn bold ideas into market impact

We help you build an innovation culture that drives real growth.

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Recent work

Paulig Pro
Innovation
Insight

The power of storytelling and disciplined creativity

This is the story of how Paulig partnered with Augur to shape the foodservice products of tomorrow by bringing the target audience and their needs to life through ethnographic storytelling, and addressing those needs with structured creative work.

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Lantmännen
Insight

Bridging Generations: How Lantmännen Connects with Tomorrow’s Consumers

By engaging young adults directly, Lantmännen uncovered insights now guiding how the brand connects with a new generation.

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Doro
Insight
Strategy

A Smartphone that’s Actually Smart – for Everyone

With Aurora, Doro is bridging the digital divide for seniors – and Augur’s insight-driven strategy helped ensure a launch rooted in what really matters.

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Some of our recent clients

We are excited to work with some of the greatest brands across all industries.