Lets create the brilliant human-centric businesses of tomorrow.

Augur is the leading strategy and innovation agency in the Nordics. We help businesses grow by understanding and working with human experiences. We explore consumer culture, build brands, design customer experiences and develop new products and services.
Some clients we are working with right now are Samsung, Vattenfall and UNICEF.

What’s going on

Whether we’re probing online payment insights in Japan or conceptualizing a new functional smoothie… we are here to push ideas into action.

Insight

Turn real cultural understanding into meaningful impact

We will always bring the complete human experience to create real value for you.

Read more
Strategy

Long-term value through customer first strategy

Let us help you keep your business relevant in ever changing times.

Read more
Innovation

Push ideas to action for growth acceleration

We help ambitious organisations build an innovation minded culture to drive a positive market impact.

Read more

Recent work

ICA
Insight
Innovation

Battling sugar through innovation

Together with ICA, we’ve embarked on various projects aimed at creating more relevant, healthy, and sustainable private label products that will make a meaningful impact in people’s lives.

Read more
Operation Smile
Insight
Strategy

A new way of giving

‍Operation Smile, one of the largest surgical volunteer-based non-profits, revolutionized the accessibility of high-quality cleft surgery starting in 1982. For this project, Operation Smile partnered with Augur to explore new market potential and ensure that access to safe surgery remains a given not just today, but in the future as well.

Read more
Valio
Insight

Scouting for future food signals

Valio is known as one of the most innovative dairy and food company in the world. It is a brand leader in Finland, well known also in Sweden and a major player in the international dairy ingredients market. To stay relevant in such fast moving category, Valio always has to be one step ahead – ensuring that they’re in line with (or even ahead) consumer trends and emerging needs.

Read more
Electrolux
Strategy

Suprisingly sustainable

Electrolux is a leading global home appliance company that has shaped living for the better for more than 100 years. This is the story about how Electrolux partnered with Augur to equip home chefs with the inspiration and tools they need to choose sustainable eating.

Read more

Some of our recent clients

We are excited to work with some of the greatest brands across all industries.