Target Profiling

Identifying how your brand can connect with the everyday struggles and desires of your customers.

We identify the real needs, aspiration and priorities of the target group. By getting into their everyday lives and under their skin we aim at adapting their outlook on life. This helps you to really get to know the people that you want to reach and create value for.


Creating a long-term customer success strategy in a declining newspaper market

Even though news consumption has become increasingly digital over the past decades, Aftonbladet’s paper edition is still going strong and making up an important part of Aftonbladet’s business.

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The grocery store for a multicultural society

ICA is Sweden’s leading grocery retailer driven by a vision to make life easier for consumers. In order to stay on top of the game, it is essential to keep track of changes in society and food habits.

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