Swish started in 2012 as a cooperation between six of the largest banks in Sweden. Fast forward to 2024, Swedes make over two million payments per day in the Swish system. Augur applied a holistic approach to identify ways Swish could innovate to stay ahead.

In a competitive digital payment landscape, Swish aimed to elevate its platform by deeply understanding and anticipating user needs.

Augur stepped in with a holistic research approach, blending qualitative and quantitative methods to gather actionable insights. Together, we uncovered how Swish could innovate to stay ahead.

Impactful Results:

  • User-Driven Enhancements: Insights led to features that made Swish more user-friendly and versatile.
  • Strategic Expansion: We identified opportunities for Swish to broaden its offerings, reinforcing its position as a loved brand.
  • Competitive Advantage: Our collaborative efforts equipped Swish to navigate the future with more knowledge about its users, keeping it at the forefront of digital payments.

Drive the Future with Augur 

Partnering with us means tapping into deep insights and strategic foresight. Our work with Swish exemplifies how we empower clients to not just respond to the digital age but to shape it.

Let’s unlock new possibilities together.