Making sure that new product and service concepts create value and meaning for future customers.
We put product and service ideas in the world and the hands of the intended target group, in order to see what really sticks out and creates value. And we invite people to develop and refine the ideas to better suit their needs and desires.
As the Nordic leading telco and media company, Telia need to be on top of how consumer culture is developing over time, and what future consumers will demand. We help Telia staying in a thought-leading perspective.Read more