Future Opportunity Mapping

Identifying white spots and opportunities to make your brand grow and prosper.

We identify unmet needs and desires of for instance a market, an arena or an occasion – and translate them into clear and inspiring springboards for how to seize the opportunities moving forward.

Arla
Insight
Innovation

Exploring the wondrous world of gaming with Arla

As an organization that always strives to keep an ear to the ground, Arla’s Swedish innovation team were looking for a future-facing approach to uncovering important shifts in their audiences’ everyday lives.

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Husqvarna
Insight

Cultivating Futures: The Augur-Husqvarna Alliance in Redefining Garden Excellence

The secret behind Husqvarna’s more than 330 years of innovative leadership lies in their ability to constantly reinvent their business. Their determination to explore and their bravery in pioneering have positioned the Husqvarna Group at the forefront for more than three centuries.

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Swish
Insight
Strategy

Redefining the Future of Payments

Swish started in 2012 as a cooperation between six of the largest banks in Sweden. Fast forward to 2024, Swedes make over two million payments per day in the Swish system. Augur applied a holistic approach to identify ways Swish could innovate to stay ahead.

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Arla
Insight
Innovation

Exploring tomorrow’s meal occasions with Arla

Arla's Swedish innovation team collaborated with Augur to explore future consumer needs, behaviors, and meal occasions, particularly among families. We detected early signals of change and a mindset shift away from the traditional three-meals-per-day norm.

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ICA
Insight
Innovation

Battling sugar through innovation

Together with ICA, we’ve embarked on various projects aimed at creating more relevant, healthy, and sustainable private label products that will make a meaningful impact in people’s lives.

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Operation Smile
Insight
Strategy

A new way of giving

‍Operation Smile, one of the largest surgical volunteer-based non-profits, revolutionized the accessibility of high-quality cleft surgery starting in 1982. For this project, Operation Smile partnered with Augur to explore new market potential and ensure that access to safe surgery remains a given not just today, but in the future as well.

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Valio
Insight

Scouting for future food signals

Valio is known as one of the most innovative dairy and food company in the world. It is a brand leader in Finland, well known also in Sweden and a major player in the international dairy ingredients market. To stay relevant in such fast moving category, Valio always has to be one step ahead – ensuring that they’re in line with (or even ahead) consumer trends and emerging needs.

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