Future Opportunity Mapping

Identifying white spots and opportunities to make your brand grow and prosper.

We identify unmet needs and desires of for instance a market, an arena or an occasion – and translate them into clear and inspiring springboards for how to seize the opportunities moving forward.

Operation Smile
Insight
Strategy

A new way of giving

‍Operation Smile, one of the largest surgical volunteer-based non-profits, revolutionized the accessibility of high-quality cleft surgery starting in 1982. For this project, Operation Smile partnered with Augur to explore new market potential and ensure that access to safe surgery remains a given not just today, but in the future as well.

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Valio
Insight

Scouting for future food signals

Valio is known as one of the most innovative dairy and food company in the world. It is a brand leader in Finland, well known also in Sweden and a major player in the international dairy ingredients market. To stay relevant in such fast moving category, Valio always has to be one step ahead – ensuring that they’re in line with (or even ahead) consumer trends and emerging needs.

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