Anticipate the shifts shaping customer expectations—and stay ahead of what’s coming next.
We use real human needs and desires as our lens for understanding the shifts in society.
The past years, Telia Company has partnered with Augur on several trend reports, ranging from digital security to tomorrow’s enterprises. During the autumn and winter of 2025, we explored opportunities that can be derived when 5G, IoT and AI are leveraged to help organizations not just drive a sustainability agenda but also improve business performance. The result is the trend report The Enablement Effect.
Read moreThe past years, Telia Company has partnered with Augur on several trend reports, ranging from tomorrow’s enterprises to the future life of connected consumers. During the spring of 2024, we jointly explored a boiling hot topic - the future of digital security for enterprises and organizations.
Read moreArla's Swedish innovation team collaborated with Augur to explore future consumer needs, behaviors, and meal occasions, particularly among families. We detected early signals of change and a mindset shift away from the traditional three-meals-per-day norm.
Read moreTogether with ICA, we’ve embarked on various projects aimed at creating more relevant, healthy, and sustainable private label products that will make a meaningful impact in people’s lives.
Read moreValio is known as one of the most innovative dairy and food company in the world. It is a brand leader in Finland, well known also in Sweden and a major player in the international dairy ingredients market. To stay relevant in such fast moving category, Valio always has to be one step ahead – ensuring that they’re in line with (or even ahead) consumer trends and emerging needs.
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