Trend and Foresight

Understanding key strategic shifts that are shaping the future customer expectations on your arena.

We use real human needs and desires asour lens for understanding the shifts in society.


Battling sugar through innovation

Together with ICA, we’ve embarked on various projects aimed at creating more relevant, healthy, and sustainable private label products that will make a meaningful impact in people’s lives.

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Scouting for future food signals

Valio is known as one of the most innovative dairy and food company in the world. It is a brand leader in Finland, well known also in Sweden and a major player in the international dairy ingredients market. To stay relevant in such fast moving category, Valio always has to be one step ahead – ensuring that they’re in line with (or even ahead) consumer trends and emerging needs.

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