Trend and Foresight

Understanding key strategic shifts that are shaping the future customer expectations on your arena.

We use real human needs and desires as our lens for understanding the shifts in society.

Telia
Insight
Strategy

Exploring the frontier of digital security to strengthen Telia’s position

The past years, Telia Company has partnered with Augur on several trend reports, ranging from tomorrow’s enterprises to the future life of connected consumers. During the spring of 2024, we jointly explored a boiling hot topic - the future of digital security for enterprises and organizations.

Read more
Arla
Insight
Innovation

Exploring tomorrow’s meal occasions with Arla

Arla's Swedish innovation team collaborated with Augur to explore future consumer needs, behaviors, and meal occasions, particularly among families. We detected early signals of change and a mindset shift away from the traditional three-meals-per-day norm.

Read more
ICA
Insight
Innovation

Battling sugar through innovation

Together with ICA, we’ve embarked on various projects aimed at creating more relevant, healthy, and sustainable private label products that will make a meaningful impact in people’s lives.

Read more
Valio
Insight

Scouting for future food signals

Valio is known as one of the most innovative dairy and food company in the world. It is a brand leader in Finland, well known also in Sweden and a major player in the international dairy ingredients market. To stay relevant in such fast moving category, Valio always has to be one step ahead – ensuring that they’re in line with (or even ahead) consumer trends and emerging needs.

Read more