Cultural Exploration

Mapping out the cultural backdrop and changes in the market to uncover new possibilities for your brand.

We dive deep into the culture (markets, subcultures or new phenomenon) in order to highlight how your brand can connect with the culture and create value.


Exploring tomorrow’s meal occasions with Arla

Arla's Swedish innovation team collaborated with Augur to explore future consumer needs, behaviors, and meal occasions, particularly among families. We detected early signals of change and a mindset shift away from the traditional three-meals-per-day norm.

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The grocery store for a multicultural society

ICA is Sweden’s leading grocery retailer driven by a vision to make life easier for consumers. In order to stay on top of the game, it is essential to keep track of changes in society and food habits.

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