Cultural Exploration

Mapping out the cultural backdrop and changes in the market to uncover new possibilities for your brand.

We dive deep into the culture (markets, subcultures or new phenomenon) in order to highlight how your brand can connect with the culture and create value.


The grocery store for a multicultural society

ICA is Sweden’s leading grocery retailer driven by a vision to make life easier for consumers. In order to stay on top of the game, it is essential to keep track of changes in society and food habits.

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