Product innovation

Paulig Pro
Innovation
Insight

The power of storytelling and disciplined creativity

This is the story of how Paulig partnered with Augur to shape the foodservice products of tomorrow by bringing the target audience and their needs to life through ethnographic storytelling, and addressing those needs with structured creative work.

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ICA
Insight
Innovation

Battling sugar through innovation

Together with ICA, we’ve embarked on various projects aimed at creating more relevant, healthy, and sustainable private label products that will make a meaningful impact in people’s lives.

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Arla
Innovation

Revamping breakfast

Arla needed to strengthen their position within the breakfast occasion. We helped them tap into the world of niche breakfast trends so they can edge up their launches to the masses.

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Spendrups
Innovation
Insight

Reclaiming beer as a natural meal drink

Beer has increasingly lost its place as a natural meal drink. This is the story how we helped Spendrups reclaim the folköl and put it back on the table.

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