Arla needed to strengthen their position within the breakfast occasion. We helped them tap into the world of niche breakfast trends so they can edge up their launches to the masses.
We started out by diving into the world of breakfast trends. Interviews and workshops with forward-leaning consumers showed us a white spot for a a number of health-oriented breakfast products. Together with Arla we developed several concept blueprints, which were then tested in workshops to find the optimal mix in terms of function, flavour, design and packaging.
Drinkable quark and quark and yoghurt mix became the corner stones in a high volume product range that is still growing to this day
The most successful breakfast products to date
Our product development resulted in Arla launching a series of their most successful breakfast products to date. Arla became a first mover with their unique take on yoghurt quark.