Foresight.

We help organizations spot future growth rooted in real needs.

We help organizations transform and spot future opportunities for growth, rooted in real needs.

Together with you we explore key strategic shifts and their implications on your business to keep you one step ahead. From insights to action – we help you make the future actionable.

Identify and act on future opportunities

Spot opportunities ahead of others to develop new products, services and experience that meet future needs and expectations.

Strengthen internal Foresight practices and culture

Build on internal strengths and ways of working to make Foresight a part of everyday work.

Take on thought leadership in my industry

Develop a custom point of view around key shifts and burning topics for brand positioning and stakeholder engagement.

Develop a strategy rooted in future scenarios

Gain knowledge around strategic shifts and implications to underpin strategic decision making.

Our guiding principles

1.
In the midst of AI and rapid technological change, we always put people at the heart of the future.
2.
We always focus on creating business value and growth.
3.
We focus on opportunities and positive impact. In a turbulent world, we must take agency in shaping the future we want.
4.
We make Foresight simple, inspiring and actionable. We help you bring the future closer.
Jenny Lycke
Foresight Director

Whether it’s shaping a point of view on digital security or spotting new opportunities in the gaming community…
we are here to make the future actionable.

Telia
Insight
Strategy
Foresight

Exploring the frontier of digital security to strengthen Telia’s position

The past years, Telia Company has partnered with Augur on several trend reports, ranging from tomorrow’s enterprises to the future life of connected consumers. During the spring of 2024, we jointly explored a boiling hot topic - the future of digital security for enterprises and organizations.

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Arla
Insight
Innovation
Foresight

Exploring the wondrous world of gaming with Arla

As an organization that always strives to keep an ear to the ground, Arla’s Swedish innovation team were looking for a future-facing approach to uncovering important shifts in their audiences’ everyday lives.

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Arla
Insight
Innovation
Foresight

Exploring tomorrow’s meal occasions with Arla

Arla's Swedish innovation team collaborated with Augur to explore future consumer needs, behaviors, and meal occasions, particularly among families. We detected early signals of change and a mindset shift away from the traditional three-meals-per-day norm.

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