Curiosity drives everything we do. Tracking cultural signals and human behaviour is in our DNA - and central to how we spot relevance, opportunity, and future business value.

For the past 30 years, working closely with both leading brands and progressive startups in the Nordics has allowed us to follow the tides of culture first-hand. We also love to forage the web and the world for insightful news and inspiration. There’s plenty of analysis “left over” to share – and so the idea was born, maybe we could share even more.
Want to be part of it? Subscribe to our brand new newsletter, Mixed Signals, where we share cultural signals and human behaviour.
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Jenny Lycke
Foresight Director