Future forum is a sprint were we invite brands from different industries to zoom in on a hot topic together. Which are the key shifts that will take place in the market in the years to come? What are the implications for brand strategists? By sharing experiences in the light of trend analysis and future scenarios, we make sense of where things are heading and how to best navigate change.
In previous sprints we have put focus on topics such as the long-term pandemic effects on consumptions patterns, how the traditional consumer journey is changing in a world of platforms and how to make sense of increasingly multi-cultural markets.
In the next sprint, planned for spring 2022, we will focus on the next era of branding and brand loyalty. Please reach out to firstname.lastname@example.org if you want to join the exploration!