AI isn’t the destination, it’s a multiplier
Combined with three decades of consumer insight, AI connects depth with scale and turns scattered signals into confident moves.
We use AI together with our human research expertise to reach more voices and reveal patterns across contexts and markets. Used right, and in combination with human research efforts, AI helps us stay focused on what matters most: understanding people, their realities, and the future possibilities emerging around them.
A qualitative read from real people. Brings in more voices than traditional formats alone, including perspectives that are often missed, and helps validate what matters across contexts and markets. We use smart screening, AI-assisted clustering and theme detection, then add human interpretation and context analysis to surface nuance and land clear, confident recommendations.
From many ideas to a few true winners. We separate signal from noise to reduce risk and sharpen investment decisions, combining broad exploration with expert depth. We generate and refine concept variants and test them with consumers in a seamless iteration loop, then we finalise the prioritisation and business rationale so you know what to scale, where, and why.
A recurring, human-lens market pulse – less noise, more action. Continuously monitors the landscape and flags meaningful drift so teams stay proactive. We curate the few signals that matter and translate them into 3–5 prioritized moves each cycle.
We turn prioritised ideas into consumer-tested, market-ready concepts with stronger evidence and lower risk. AI lets us explore and prototype multiple routes in parallel and see what resonates across audiences and markets, while human expertise frames the right questions, reads nuance, and sets direction. The result is a clear concept path with confidence in what to build next.
Signals from people ahead of the curve. We give you access to a curated panel of early adopters, creators and tastemakers in areas like food, health and tech - voices you rarely reach through traditional formats. Our fun and engaging AI research design enables a simple, low-friction way to gather input from this hard-to-reach group, even when their schedules are full, and our human insight work turns what we hear into clear implications and opportunities for what to do next.
From data noise to strategic direction. We combine AI-driven landscape analysis with deep qualitative understanding, then scale and validate what we learn with real people across markets. The result is a clear, decision-ready view of what is changing, why it matters, and the few strategic moves that will create the most impact next.
From scattered data to a decision-ready customer view. We bring together behaviour, feedback, and business outcomes so you see what truly drives CX, what is shifting, and why. AI helps surface early signals and patterns in large volumes of data, then human interpretation turns them into a prioritised action plan with clear owners and expected impact.
What we always strive for
Let’s turn momentum into outcomes
Reach out to Moa directly to book a demo and unlock what’s next.