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Our
Philosophy
Some do UX. Some do CX. We do HX.
The complete human experience.
In a crazy world, driven by technology and moving faster than ever, we need to stay focused on human experiences to make smart moves. At Augur we make genuine sense of the complete human experience, and then we create better experiences for the future together with you. It will grow your business – and make your customers happier. Because we believe in making the market a better experience for all.
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Understand
& Create
By applying our deep research skills we UNDERSTAND and make sense of human experiences.
Market & Category Mapping
Usage & Attitudes (U&A)
Brand Analysis
Segmentation
Target Group Profiling
Customer Experience Journeys
Trend Analysis
Future Insights
Product & Concept Evaluation
UX Testing
Communication Evaluation
Using analytics and creativity we CREATE great experiences for humans in your market.
Market Positioning
Brand Strategy
Brand Engagement
Product & Service Innovation
Experience Design
Service Design
Thought-leadership narratives
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Featured
Cases
Moderna Försäkringar
From Target Group Profiling
To A New Brand Experience
We Understood... The true role of insurance in the lifeworld of modern and progressive consumers.
We Created... A brand strategy to challenge the insurance market.
How we did it:
Target Group Profiling
Trend Analysis
Quantitative Market Mapping
Positioning & Brand Strategy Workshops
Brand Ambassador Training
Ericsson
From Macro Trends & Contextual Immersion
To A Thought-Leadership Position
We Understood... What kind of consumerism and cultures arise in a post-industrial society
We Created... A thought-leading narrative of future consumption and consumer groups
How we did it:
Macro Trend Analysis
Expert Interviews
Contextual Immersion (in post-industrial cultures like Detroit and Silicon Valley)
Ethnography with pioneer consumers
Aftonbladet
From Target Group Profiling
To A New Content Strategy
We Understood... Who the real, paying, target group is for tabloid newspapers in this decade.
We Created... A reinvention of content for the new strategic target group and strategic guidelines for the future.
How we did it:
Ethnographic interviews
Focus Groups
Quantitative Analysis
Implementation Workshops
Ideation Workshop
Concept Workshops
Tele2
From Network Provider
To Business Partner
We Understood... The needs gap between the current customer experience and small business needs.
We Created... A new onboarding journey designed to maximise the value of the relationship.
How we did it:
Target Group Interviews
Customer Journey Mapping
Ideation Workshops
Service Design
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ICA
From Target Group Profiling
To Multicultural Product Strategy
We Understood... The new food habits and demands of prioritised targets in an emerging multicultural society.
We Created... A strategy to meet the new product demands and make life easier for new target groups.
How we did it:
Ethnographic research
Suburban immersion
Shop-alongs
Arla
From Niche breakfast trends
To A mass market product range
We Understood... The potential future impact of health-driven breakfast trends.
We Created... A series of Arla's most successful breakfast products to date. Arla became a first mover with their unique take on the high-volume quark product range.
How we did it:
Trend analysis
Ethnographic Interviews
Ideation Workshops
Concept Workshops
Concept Development Sessions