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Our
Philosophy

Some do UX. Some do CX. We do HX. 
The complete human experience.

In a crazy world, driven by technology and moving faster than ever, we need to stay focused on human experiences to make smart moves. At Augur we make genuine sense of the complete human experience, and then we create better experiences for the future together with you. It will grow your business – and make your customers happier. Because we believe in making the market a better experience for all.

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Understand
& Create

 

By applying our deep research skills we UNDERSTAND and make sense of human experiences.

 

Market & Category Mapping

Usage & Attitudes (U&A)

Brand Analysis

Segmentation

Target Group Profiling

Customer Experience Journeys

Trend Analysis

Future Insights

Product & Concept Evaluation

UX Testing

Communication Evaluation

Using analytics and creativity we CREATE great experiences for humans in your market.

 

Market Positioning

Brand Strategy

Brand Engagement

Product & Service Innovation

Experience Design

Service Design

Thought-leadership narratives

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Featured
Cases

Moderna Försäkringar

We Understood... The true role of insurance in the lifeworld of modern and progressive consumers.

 

We Created... A brand strategy to challenge the insurance market.

From Target Group Profiling
To A New Brand Experience

How we did it:

Target Group Profiling 
Trend Analysis 

Quantitative Market Mapping

Positioning & Brand Strategy Workshops

Brand Ambassador Training

Ericsson

We Understood... What kind of consumerism and cultures arise in a post-industrial society

 

We Created... A thought-leading narrative of future consumption and consumer groups

From Macro Trends & Contextual Immersion
To A Thought-Leadership Position

How we did it:

Macro Trend Analysis 
Expert Interviews

Contextual Immersion (in post-industrial cultures like Detroit and Silicon Valley)

Ethnography with pioneer consumers

Aftonbladet

We Understood... Who the real, paying, target group is for tabloid newspapers in this decade.

 

We Created... A reinvention of content for the new strategic target group and strategic guidelines for the future.

From Target Group Profiling
To A New Content Strategy

How we did it:

Ethnographic interviews

Focus Groups

Quantitative Analysis

Implementation Workshops 
Ideation Workshop 

Concept Workshops

Tele2

We Understood... The needs gap between the current customer experience and small business needs.

 

We Created... A new onboarding journey designed to maximise the value of the relationship.

From Network Provider
To Business Partner

How we did it:

Target Group Interviews

Customer Journey Mapping

Ideation Workshops

Service Design

ICA

We Understood... The new food habits and demands of prioritised targets in an emerging multicultural society.

 

We Created... A strategy to meet the new product demands and make life easier for new target groups.

From Target Group Profiling
To Multicultural Product Strategy

How we did it:

Ethnographic research
Suburban immersion
Shop-alongs

Arla

We Understood... The potential future impact of health-driven breakfast trends.

 

We Created... A series of Arla's most successful breakfast products to date. Arla became a first mover with their unique take on the high-volume quark product range.

From Niche breakfast trends 
To A mass market product range

How we did it:

Trend analysis
Ethnographic Interviews
Ideation Workshops

Concept Workshops 
Concept Development Sessions

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What's on your mind?

You talk. We'll listen. 

 

© 2019 Augur

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