The story
on digital transformation

What happens when businesses go digital?

 

THE CHALLENGE

Ericsson’s Networked Society Lab wanted to create a thought-leading story about digital business transformation.

THE SOLUTION

We interviewed a large number of successful digitally native enterprises about their business and operational models, in Stockholm, New York and Silicon Valley. We also interviewed large and traditional enterprises that are transforming digitally about their transformation journey and the challenges they face, and compared these cases with the digital enterprises. We analyzed all of the over 50 cases we had collected, created a compelling story about what happens when businesses go digital and collaborated with Ericsson’s Networked Society Lab to pull out the key insights from this story.

THE OUTCOME

The most downloaded report ever from Ericsson’s website.